top of page
  • Writer's pictureBrian Davidson, PMP, CSM

Harnessing Project Management Principles for Individual Success: A Case Study of a Realtor

The principles of project management aren't reserved for large corporations or team projects alone. The same strategies can also help individuals define and achieve their goals. A project charter, for instance, can provide a solid foundation by establishing clear objectives and outlining the project scope, while project planning offers a roadmap for executing and managing tasks efficiently. In this blog post, we'll explore how these principles can be harnessed by an individual - more specifically, a realtor looking to market and grow their business.

The Project Charter: A Realtor's Guide to Success

A project charter is typically a document that officially initiates a project, providing a clear vision of the project's objectives, scope, stakeholders, and overall approach. For our realtor, the project charter becomes the cornerstone of their business development strategy.

Goal Setting

The first step in creating a project charter is to identify the project's goals. For our realtor, the primary goal might be to increase their client base by a specific percentage within a year. Secondary goals could include increasing visibility in the local market, building a stronger online presence, or improving client satisfaction.

Each of these goals should be SMART - Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, rather than setting a goal to "get more clients," a SMART goal might be "to increase the client base by 20% over the next 12 months."


Scoping is an essential component of a project charter, as it defines what's included in the project and what's not. For our realtor, the project scope could include activities such as revamping the website, launching a social media marketing campaign, hosting open houses, or engaging in local community events.

It's also crucial to define what's not within the project scope to avoid 'scope creep.' For instance, while our realtor might want to expand into commercial real estate eventually, it might be outside the current project's scope.

Project Planning: Blueprint for Action

Once our realtor has their project charter in place, it's time to move onto the next phase: project planning. This stage involves detailing the steps necessary to achieve the project's goals within the defined scope.

Defining Tasks and Creating a Schedule

For each goal identified in the project charter, our realtor needs to outline the specific tasks required. For instance, if one goal is to enhance online presence, tasks might include creating a content calendar for social media, updating the website's SEO, or launching a blog.

After defining tasks, it's important to create a schedule with realistic deadlines. This not only helps maintain momentum but also provides a clear overview of the project timeline. Tools such as Gantt charts or project management apps can be very useful for this purpose.


Every project requires resources, and it's essential to plan for these in the early stages. Our realtor needs to consider costs associated with website development, marketing materials, event hosting, and potentially even hiring freelancers for specific tasks. By outlining a clear budget, they can make informed decisions about where to allocate resources for maximum impact.

Project Leadership: Steering the Ship

Even as a one-person team, the principles of project leadership are applicable. Leadership involves not only directing the course of the project but also being able to adapt to changes, make critical decisions, and stay motivated.

Adapting to Change

Projects rarely go exactly according to plan, and our realtor must be ready to adjust their strategy as needed. This might involve reprioritizing tasks, reallocating resources, or even adjusting the project goals if circumstances change. This agility is a crucial part of project leadership.


Effective decision-making is at the heart of project leadership. Our realtor will need to make decisions about which marketing strategies to pursue, how to handle potential clients, and more. These decisions should always be informed by the project's goals and scope.

Staying Motivated

Motivation can be a challenge when managing a project single-handedly, but it's crucial for maintaining momentum. By setting clear, achievable goals, celebrating small wins along the way, and maintaining a positive attitude, our realtor can keep their energy and enthusiasm high throughout the project.

Project management isn't just for large teams or complex projects. As we've seen with our realtor, the principles of a project charter and project planning can provide a solid foundation for any individual looking to achieve their goals. By setting clear objectives, defining the project scope, planning tasks and resources effectively, and demonstrating strong project leadership, any individual can drive their projects to success.


Top Stories

bottom of page